Sales & marketing is not my favorite aspect of being an entrepreneur. When a prospective client schedules a call it’s a victory, that while small, is the first step toward a mutually rewarding professional relationship, or not. Each call is as different as the cannabis executive on the other end of the line. I’ve spoken to owners of edible companies, dispensaries, brands, delivery services, extraction facilities, distribution operations, farms and fully vertically integrated cannabis organizations. Most calls go well even if we don’t move forward with providing services. A few memorable ones have not and that my friends is a story for another day.