accounting & Finance

Alice & Fran partners with businesses owners as a Virtual Controller or Fractional CFO. Not only do we oversee and streamline the functions of a professional accountant, but we offer invaluable services like budgeting (FP&A), cash forecasting, and data analysis to guide CEOs toward smart, profitable financial decisions.

Think of Alice & Fran as a business partner, not a service provider. We love talking through all things finance, and we invest time in our relationships because your success is our success.

 our services

 
 

virtual controller

 

factional cfo

 
 

fp&a packages

 

Our clients and partners are a small group of handpicked companies that share our vision of transforming the world through sustainable, ethical business practices. 

 Here’s what they have to say

  • "Working with Alice & Fran is a delight. Erin makes the accounting process fun and accessible, and always offers support that meets the evolving needs of our growing company. Thanks to Erin, we're always learning something new while keeping our books nice and tidy."

    — Anja C., Founder

  • "Working with Alice & Fran has been a great experience. The Founder, Erin Rulli, understands the business and all of the changes happening. She looks out for her clients and ensures the highest level of service for them. A great partner to have in this day and age!"

    — Gregory B., CPA & Owner

  • "Erin was great to work with. She was prompt, diligent, and detail focused. I would recommend her to anyone. "

    — Alexander C., CEO & Founder

  • "Erin has become such an invaluable part of my small business. She's professional and diligent while being so personable and a true delight to work with. Erin makes everything so easy and approachable to the point where my accounting tasks have become a breeze. She is truly contributing to our success, and I can't imagine running my business without her in my corner."

    — Lian B., Founder & CEO

  • "I have been working with Erin from Alice and Fran for the past two years. Alice and Fran will help you stay compliant while give your company amazing customer service. I have watched Erin work extremely hard to make Alice and Fran one of the top cannabis financial companies in California, and now they can help with non-cannabis as well. I highly recommend Alice and Fran for your financial needs!"

    — Alison G., Tax Accountant

  • "We started with Alice and Fran because after speaking with them, we knew they would advise us wisely. They helped clean up our books, explained what needed to be done as well as why. We put together new processes for our business that should stay in place forever. Alice and Fran were always available and hands on. I would recommend Alice and Fran, LLC to anyone needing bookkeeping/Accounting advice and assistance. The knowledge of the bookkeeping program was expert. Thank you, Alice and Fran,"

    — Jammie K. & Diana S., Co-Founders

  • "Erin is more than knowledgeable in her field and always willing to help clients! If she's not available, she knows who may be and who is qualified to help."

    — Rose T., EA & Founder

  • "Erin took on a challenge creating accurate and effective financial reporting, accounting processes, tax and banking due diligence and cash forecasting. She worked diligently to fix past issues and ensure efficient processes moving forward. She was able to pivot when needed to meet the ever changing needs of the company and provide a smooth transition for new members of the finance team. Erin has been invaluable in our process to determine our needs and next steps!"

    — Vera L., COO

Follow our journey

 
#supportsmallbusinesses ⁠
Last post of 2022!⁠ ⁠ Alice & Fran's Top 3 Priorities for CEOs & Founders in 2023:⁠ ⁠ 1. CASH⁠ 2. CASH⁠ 3. Tie - Profitability | Plan to get to Profitability | CASH⁠ ⁠ No complex models, no super helpful insights, no guide to download, just f
Our fastest growing practice area post-relaunch is #foodandbeverage with a focus on #plantbased and the NOSH (#natural #organic #specialty #healthy) space. My cofounder & I both have “food” experience but have not launched and grown
There was #greenwednesday then #blackfriday followed by #smallbusinesssaturday and yesterday’s #cybermonday 🤪💸 And today is the most important day, #givingtuesday 👏🏻 Whether today, tomorrow or next week please remember that #givingfeelsgo
Top 4 Accounting & Finance priorities you and your accountant/accounting team should be focusing on…now! Why? You’ll have to read the blog post to find out. 🤓 Link in bio!
Sharing the companies we highlighted in our first 5 #thankyouthursday posts on #linkedin Scroll through, follow on Insta and #supportsmallbusiness #supportsustainablebusinesses #supportveganbusinesses